On December 19, 2023, the visionary Jessica Minh Anh, who has transformed the world's most iconic landmarks into stunning catwalks, will present her latest masterpiece on the sun deck of the Costa Diadema, the largest and most luxurious cruise ship in the Costa fleet. J Summer Fashion Show 2023 will take place in the breathtaking scenery of Rio de Janeiro, Brazil, where the majestic Christ the Redeemer statue, Mount Corcovado, and Copacabana beaches will create a cinematic backdrop for the runway. The high-profile event is not only a celebration of fashion and beauty, but also a powerful statement of unity, diversity, and cultural harmony.
In taking her iconic catwalk series to South America, Jessica Minh Anh said, "This moment in history necessitates a concerted endeavor for unity and integration, approached with a creative flair. Rio is a crucible of unique experiences, characterized by breathtaking landscapes and captivating cultures. Venturing into Rio in partnership with Costa Cruises, a company that aligns with my mission of celebrating sustainability and cultural richness, is really exciting. Our collaboration represents an opportunity to send a message of positivity worldwide, and I am honored to be a part of it."
J Summer Fashion Show 2023 will unveil a fusion of haute couture and ready-to-wear collections from the Middle East, America, Europe, and Asia, featuring exquisite designs, innovative materials, and sustainable practices. Jessica's impressive profile includes collaborations with renowned names such as the French luxury brand Montblanc, British fashion leader Paul Costelloe, Asia's powerhouse Shiatzy Chen, Israeli designer Pnina Tornai, Ukrainian talent Oksana Mukha, Lebanese designer Ziad Nakad, and Japanese legend Yumi Katsura, among many others.
The high-profile event represents Jessica Minh Anh's fifth collaboration with Costa Cruises. It follows the groundbreaking success of last year's fashion phenomenon in Portofino, Italy, which was hailed as the world's first sustainable ocean catwalk on the liquefied natural gas cruise ship Costa Toscana. This event will combine two of Jessica's iconic catwalk series, specifically the Catwalk-On-Water and Sky-High, resulting in a mind-bending extravaganza. Previous editions of her shows have graced iconic locations such as the Eiffel Tower, London's Tower Bridge, One World Trade Center, Grand Canyon Skywalk, Hoover Dam, and JFK Airport.
Dario Rustico, General Manager for Central and South America at Costa Cruises, lauded Jessica Minh Anh's pioneering spirit, remarking, "Jessica Minh Anh is a trailblazer in the fusion of fashion and sustainability, mirroring Costa Cruises' commitment to providing cutting-edge vessels and sustainable initiatives. Our enduring partnership dates back to 2013, beginning with the J Winter Fashion Show in Dubai. We are thrilled to once again welcome Jessica and her spectacular production aboard the Costa Diadema. We take immense pride in the fact that this collaboration is set to unfold in Rio de Janeiro and look forward to celebrating in grand style."
Last month, Jessica visited Costa Diadema in Palma de Mallorca, Spain. There, she met with Costa Cruises' executive team to meticulously plan the floor layout, schedule, setup, and exclusive amenities for the media and distinguished guests. One can only anticipate yet another awe-inspiring catwalk from the visionary who consistently reinvents the global runway experience.
JMA Team