SUSTAINABILITY SERIES

J WINTER “RUNWAY ON THE RUNWAY” AT JOHN F. KENNEDY AIRPORT (NEW YORK, USA)

JMA famously transformed the runway of John F. Kennedy International airport into the first ever catwalk that highlighted the globally sustainable supply chain. With a visually impactful backdrop featuring DHL’s international fleet, More than a modern fashion statement, the unique production engendered a global conversation about shipping and logistics as part of the sustainable fashion movement.

J SUMMER FASHION SHOW ON THE HOOVER DAM (NEVADA, USA)

JMA turned the masterpiece of modern engineering and American icon; the Hoover Dam, into the world’s newest runway. Against the breath-taking backdrop of the canyon, J Summer Fashion Show not only promoted creative designers from five continents, but also celebrated the hydroelectric power that mirrors the strength of a new talented generation.

J SUMMER FASHION SHOW AT GEMASOLAR POWER PLANT (SEVILLE, SPAIN)

 

JMA transformed the award-winning  solar power plant, Gemasolar, into the world’s first solar-powered catwalk in Seville, Spain. The cinematic backdrop included the iconic central tower and thousands of shining solar panels. The history-making showcase, which captured global media attention,  successfully highlighted advanced technology, renewable energy, and sustainability alongside fashion.