SUSTAINABILITY PARTNERS
U.S. BUREAU OF RECLAMATION
"The unique international elegance of Jessica Minh Anh’s catwalk was a perfect match with the Hoover Dam against the cinematic backdrop of the Black Canyon and Lake Mead. The partnership was a joy!"
TORRESOL ENERGY
"It was an honor to have Jessica Minh Anh transform Gemasolar into the first solar-powered catwalk. Gemasolar is the next generation of power plants and represents the future, just as Jessica does in fashion."
RACE FOR WATER
"Jessica Minh Anh's message of celebrating innovation and sustainability aligns perfectly with our mission. It has been very exciting to have her on board during the breath-taking campaign shoot."
DHL EXPRESS
“Jessica Minh Anh is a great brand ambassador for DHL in relaying our sustainability message. She was the driving force from unique concepts to flawless execution and delivered us a phenomenal success with "Runway on the Runway" at JFK airport. Her ability to get things done is unparalleled.”
SOFITEL NEW YORK
“Jessica Minh Anh represents a highly-engaged young generation who strive for a better future. We are honored to partner with her, highlighting a combination of fashion, luxury, sustainability, and innovation.”
SONEVA
“Jessica Minh Anh’s meaningful message resonates with Soneva’s philosophy. We both combine luxury and sustainability to create unique and memorable experiences.”
SUSTAINABILITY CAMPAIGNS
RACE FOR WATER VESSEL, KOTA KINABALU
Jessica Minh Anh partnered with the Race for Water Foundation to raise awareness of renewable energy and BIOGREEN technology. She went aboard the impressive solar-, wind- and hydro-powered vessel in Kota Kinabalu, Malaysia, to shoot a campaign highlighting waste-management solutions. BIOGREEN technology uses high-temperature pyrolysis to transform plastic waste into energy. The sale of this energy can help communities fund plastic-waste collection while reducing waste-disposal costs. It is an economic, social and environmental solution.
During the site visit and campaign shoot, Jessica also took over the South China Morning Post’s Instagram account, giving followers live updates and exclusive content from the modern engineering marvel.
MOB GOLDENPASS EXPRESS, SWITZERLAND
In partnership with Montreux Oberland Bernois Railway, Jessica Minh Anh produced and fronted a luxury travel campaign on the GoldenPass Express. Merging fashion, sustainability, and cinematic storytelling into one moving production, the campaign celebrated sustainable rail travel and modern luxury against the breathtaking backdrop of the Swiss Alps. Featuring designs from Milan, Dubai, Tokyo, and London, the project transformed the train’s Prestige Class cabin into a global fashion moment in motion.
“We are very proud to collaborate with Jessica Minh Anh. Her global mindset, sustainability-focused mission, and distinctive style fit perfectly with Prestige Class, highlighting the beauty of Switzerland through a panoramic lens," said Fanny Moix, Marketing Director, Montreux Oberland Bernois Railway (MOB)
SONEVA, MALDIVES
Jessica Minh Anh partnered with Soneva Fushi and Soneva Jani to promote Fashion X Sustainability in the Maldives. She effectively highlighted Soneva’s commitment towards decarbonizing and its “Women in Soneva” program, which increases women’s employment rates in the Maldives. Multi-angle cameras followed Jessica as she explored Eco Centro, the hub for Soneva’s “Waste-to-Wealth” initiatives, crystal-clear lagoons, eco-friendly villas, castaway boat rides, and deserted islands. In line with the green concept, the campaign shoot featured a combination of no fur, no feather, no leather haute couture, ready-to-wear, and accessory pieces.
HUDSON RIVER PARK TRUST, NEW YORK
Jessica Minh Anh partnered with Hudson River Park Trust to highlight the park’s sustainability initiatives and expand its environmental education footprint. Jessica toured Pier 26, 34, and 40 with leaders from the Hudson River Park Trust to learn about the park’s education and habitat restoration programs for native populations of seahorses, crabs, and oysters. The supermodel and renowned catwalk producer also turned Pier 34 into the world’s newest catwalk and further promoted the park on a global scale.
SOFITEL NEW YORK
Jessica Minh Anh partnered with Sofitel New York to highlight Accor’s Planet 21 program. She explored Accor’s global commitment to sustainability and joined discussions with Sofitel’s executives on waste management, eliminating single-use plastic, sourcing local products, planting trees, and giving back. Jessica #LiveTheFrenchWay inside Sofitel New York’s Signature Tony Awards Suite during the preparation for J Winter Fashion Show at JFK Airport.
SUSTAINABILITY CATWALKS
HOOVER DAM, NEVADA
Jessica Minh Anh partnered with the United States Bureau of Reclamation to transform the masterpiece of modern engineering and American icon; the Hoover Dam, into the world’s newest runway. Besides being one of the most famous photographic sites, Hoover Dam controls floods and provides water and electricity to millions of homes across three states. Against the breathtaking backdrop of the canyon, J Summer Fashion Show not only promoted creative fashion designs from 5 continents, but also celebrated the hydroelectric power that mirrors the strength of a new talented generation. The show received extensive US and international media attention, and positioned the Hoover Dam among the top hot spots to visit in the world.
DHL'S RUNWAY ON THE RUNWAY AT JFK AIRPORT
Jessica Minh Anh partnered with DHL Express and transformed its gateway at John F. Kennedy international airport into the world’s first ever fashion show centered around the globally sustainable supply chain. With a visually impactful backdrop featuring an international aircraft and electric trucks, J Winter Fashion Show aka "Runway on the Runway" redefined runway standards. The unique production positioned DHL Express in the forefront of a global conversation about shipping and logistics as part of the sustainable fashion movement.
LNG-POWERED CRUISE SHIP, PORTOFINO, ITALY
Jessica Minh Anh partnered with Costa Crociere and transformed the new Liquefied Natural Gas powered cruise ship, Costa Toscana, into the world's first sustainable ocean catwalk in Portofino, Italy. Against the cinematic backdrop of the Italian Riviera, J Spring Fashion Show engendered a global conversation about sustainable travel, which resonates with a highly engaged young generation.
GEMASOLAR POWER PLANT, SEVILLE
Jessica Minh Anh partnered with Torresol Energy and transformed the award-winning Spanish solar power plant, Gemasolar, into the world’s first solar-powered catwalk in Seville, Spain. The cinematic backdrop featuring the iconic central tower and thousands of shining solar panels was introduced to the world in a one-hour haute couture catwalk that captured global media attention. The history-making catwalk successfully highlighted advanced technology, renewable energy, and sustainability alongside fashion.
