JMA UPDATES | FASHION IN MOTION POWERED BY SUSTAINABILITY

During Paris Fashion Week Haute Couture, Jessica Minh Anh unveiled her latest visual statement: JMA Fashion Panorama: Sculptural Elegance. This multi-location production transformed the city of Paris into a cinematic runway, blending iconic architecture with storytelling, sustainability, and technology.

To bring the ambitious vision to life, Jessica collaborated with three pioneering partners: Big Bus Tours France, Novotel Paris Porte de Versailles, and SteamOne. Together, they redefined what it means to make fashion move—with meaning and precision.

Big Bus Tours France: The World’s No.1 City Sightseeing Experience

At the heart of this production was a dynamic partnership with Big Bus Tours France, which provided a 100% electric double-decker vehicle to transform Paris into a moving catwalk. From the Eiffel Tower to the Arc de Triomphe, every turn revealed a new frame of architectural grandeur—seamlessly blending haute couture with heritage.

This marked Jessica’s second collaboration with the global sightseeing leader, whose electric fleet reflects their mission to reduce urban emissions while delivering immersive, panoramic journeys. Big Bus Tours’ commitment to green mobility not only enabled a smooth multi-location production—it also amplified Jessica’s core message: modern fashion must move with purpose, and without pollution.

“Here’s a secret: the top deck of Big Bus gives you the most extraordinary views—not just in Paris, but in every city they pass through. Huge thanks to the Big Bus Tours team and their unstoppable spirit. Rain or shine, they kept the wheels—and the vision—turning with precision, purpose, and pure passion.”

— Jessica Minh Anh

Novotel Paris Porte de Versailles: A Sustainable Home Base

Behind the scenes, the Novotel Paris Porte de Versailles, part of the Accor Group, served as Jessica’s official accommodation partner throughout the multi-day shoot. The hotel offered a forward-thinking, design-led space infused with eco-conscious values.

With initiatives in low-impact construction, food waste reduction, and community upliftment, the hotel stood as a symbol of responsible hospitality. It also marked Jessica’s continued alignment with the Accor Group’s campaigns, including Planet 21 and We Are Change Makers—spotlighting leaders committed to environmental and social progress.

“The Novotel team truly went above and beyond. Every detail was handled with professionalism and care. And their rooftop bar? It offers the most unforgettable Eiffel Tower view in all of Paris.”

— Jessica Minh Anh

SteamOne: Precision Behind Every Silhouette

Every couture look captured during the production was brought to life with flawless execution—thanks to SteamOne, the French leader in professional steaming technology. Trusted by luxury fashion houses and ateliers, SteamOne ensured that each garment retained its structural integrity and elegance under the demanding conditions of a mobile, outdoor shoot.

With innovative vertical steamers that deliver salon-grade results without damaging delicate fabrics, SteamOne played an essential role in the final visual narrative. Their presence underscored Jessica’s attention to detail at every stage—from conceptual design to the final frame—and highlighted the importance of high-tech craftsmanship in delivering sustainable luxury.

JMA Fashion Panorama continues Jessica Minh Anh’s legacy of blending sustainability, innovation, and artistry—reminding us that fashion, when done right, moves the world forward.

JMA TEAM