The legendary fashion show producer, Jessica Minh Anh, combined runways, presentations, and campaigns into one unique production at iconic locations in Paris.
Erase any preconceived notions of conventional catwalk presentations from your mind. The eminent fashion show producer, Jessica Minh Anh, has astutely redefined the contemporary fashion showcase. She has seamlessly amalgamated traditional runways, presentations, and campaigns into an unparalleled production, and it unfolded simultaneously at multiple iconic locations throughout Paris.
Renowned for her historic fashion events at the world's most iconic monuments and sustainable energy sites, Jessica transformed Paris' landmarks into a grand fusion of fashion, architecture, culture, and artistic expression. The event followed Jessica’s Sky-High Ocean Catwalk in Rio de Janeiro just a month earlier.
This remarkable production featured models elegantly striding against the backdrop of cinematic masterpieces, including the Eiffel Tower, Louvre, Pont Alexandre III, Seine River, and Place Vendome, all on a single day. This strategic feat aimed to showcase creative designs from diverse continents while offering a fresh perspective on the beloved City of Lights.
Romane Ouisse, Event & PR Manager of KEVIN.MURPHY France, enthused, "This event injected unprecedented vibrancy into the fashion industry, and we are immensely proud to have been a part of it. Jessica Minh Anh is not only a visionary with extraordinary concepts but also a masterful executor, turning the seemingly impossible into reality. She makes this collaboration even more challenging and exciting for KEVIN.MURPHY!"
The J Winter Fashion Show seamlessly blended transparent rooftop buses and iconic locations to unveil a diverse array of collections from Europe, Asia, and the Middle East. With innovative transitions reminiscent of popular social media platforms, Jessica expertly connected with the younger generation. The spectacle featured classic catwalk photography, captivating fashion films, and digital trends, engaging millions of fashion enthusiasts globally.
Vincent Durand, CEO of Bus Toqué Paris, admired the logistical precision required to orchestrate this extraordinary event, stating, "Coordinating such a multifaceted production could have been a logistical challenge, given its complexity. We were thoroughly impressed with Jessica Minh Anh's efficient execution, which brought it all to life within just six hours. We provided two luxury buses to support her production, and we found that Jessica's energy, creativity, and message perfectly aligned with our company's vision to deliver an unforgettable Parisian experience."
The fashion extravaganza showcased the enchanting creations of Chotronette, a Romanian powerhouse renowned for conjuring an imaginative universe inspired by "la vie en rose." Each ensemble was a breathtaking rendition of twentieth-century ball gowns, artfully combining tulle, florals, and vibrant color palettes to create a tapestry of art and cinematic allure.
OTKUTYR Fashion House from Saudi Arabia, a long-time collaborator in Jessica Minh Anh's Catwalk-On-Water series in Paris, captivated the audience with an exceptional pret-a-couture collection. More than a fashion brand, OTKUTYR serves as a collaborative hub committed to eco-friendly techniques such as upcycling, setting a global example for sustainable fashion practices.
The collection harmoniously merged timeless elegance with a contemporary Arab twist, challenging conventional gender norms with tailored men's style suits for women adorned with statement bows. Jessica herself graced the catwalk in a signature maroon body-hugging dress, meticulously hand-embroidered with 100 roses, accentuating the intricacies of the female form.
Making their debut in Jessica's production, Melissia brand from Kuwait presented luxurious abaya designs crafted with premium fabrics and impeccable tailoring. These designs seamlessly blended tradition with contemporary styles, reflecting the rich cultural heritage of the region while catering to modern tastes.
Last but certainly not least, Vietnamese luxury fashion house, Tracy Studio, unveiled a collection named "The Silk Road: From East to West." Tracy Studio's designs epitomized a captivating fusion of craftsmanship and tailoring, portraying confident and elegant women with timeless beauty transcending generations. The collection included strapless dresses, capes, unique necklines, and shoulder pairings, encapsulating the essence of femininity.
Jessica Minh Anh expressed her love for Tracy Studio, saying, "Tracy Studio's unwavering commitment to craftsmanship excellence impressed me. The brand masterfully incorporated embroidery, rhinestones, and beading to create a harmonious fashion symphony." Their modernized rendition of the Vietnamese famous Ao Dai, a sparkling blue structured dress worn by Jessica Minh Anh, not only accentuated her stunning silhouette but also embodied the spirit of cultural exchange and beauty.
Reviving the big frizzy curly fever from the 90s, KEVIN.MURPHY's artistic team was responsible for Jessica Minh Anh's charismatic coiffure. As a hair brand with a strong fashion DNA, this marked the second collaboration between KEVIN.MURPHY and Jessica Minh Anh, following the phenomenal success of J Spring Fashion Show 2022 on the Liquefied Natural Gas cruise ship Costa Toscana in Portofino, Italy.
J Winter Fashion Show received invaluable support from Paris J'Adore Hotel and IWG group's Spaces Opéra Garnier, where Jessica's dedicated team worked tirelessly around the clock to bring this unique production to life.
Jessica Minh Anh's Winter Fashion Show transcended the realm of fashion; it was a testament to creativity, diversity, and inclusivity, featuring models and designs from different ethnicities. This milestone event marked Jessica's 30th innovative production since her history-making catwalk on England's iconic London Tower Bridge in 2011.
ABOUT JESSICA MINH ANH
A trailblazer in creatively highlighting sustainability on a global scale, Jessica Minh Anh was featured in the Paris Agreement on Climate Change celebration campaign alongside the Mayor of Paris Anne Hidalgo. She also participated in the "Women are changing the world" campaign alongside racing champion Jamie Chadwick and CFO of Deutsche Post Melanie Kreis, delivered a TEDx talk, and collaborated with the United Nations' agency ILO on Gender Equality in the fashion industry. Her advocacy for Vietnam can be seen in a new National Geographic travel series available for viewing in 173 countries on National Geographic Channel, Disney+, and Hulu (Watch Trailer).
Jessica Minh Anh's impressive catwalk portfolio includes historic fashion shows at the world's most iconic sites, such as the Eiffel Tower, London's Tower Bridge, PETRONAS Twin Towers' Skybridge, One World Trade Center, and sustainable energy sites, including the Gemasolar power plant, Hoover Dam, LNG-powered cruise ship Costa Toscana, and DHL's sustainable "Runway on the Runway" at JFK airport in New York.
JMA Team