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JMA CAMPAIGNS | HUDSON RIVER PARK TRUST X JESSICA MINH ANH


Supermodel Jessica Minh Anh at Hudson River  Park in New York City

Jessica's iconic Fashion x Sustainability series will make a triumphant return in collaboration with the Hudson River Park Trust at the J Autumn Fashion Show 2022. On October 19, 2022, the supermodel and sustainable fashion show producer will transform New York City's Pier 34 into the world's newest runway. The show highlights the park’s sustainability initiatives and expands its environmental education footprint.

Jessica Minh Anh at Hudson River Park New York

Jessica Minh Anh's sustainable campaign was previously produced in the US. Previous events have taken place on top of the Hoover Dam in the US, and on the runway at JFK airport, where Jessica successfully promoted the DHL Express company's globally sustainable supply chain. Jessica's first New York City show was on the 63rd floor of One World Trade Center, where the iconic photo of her wrapped in an American Flag dress celebrated the building's reopening and soon became the symbol of the city's strength and resilience, ingenuity, and historical supremacy. This October 2022, One World Trade Center will be featured as the iconic backdrop for her show.

Jessica Minh Anh at Hudson River Park New York
Jessica Minh Anh at Hudson River Park New York

In the presence of artists, designers, innovators, sustainability leaders, business and government leaders, and media from around the world, the most sustainable fashion production will showcase haute couture, ready-to-wear, accessory, and swimwear collections from the US, UK, Italy, Brazil, India, Lebanon, Malaysia, and Vietnam. 

Jessica Minh Anh at Hudson River Park New York

“It is essential for me to partner with organizations that care about the health of our planet. Hudson River Park Trust and I share a commitment to improve our environment and to educate the next generation on the importance of sustainability. I cannot wait to celebrate culture, fashion, and sustainability this October in the City that holds my heart!” said Jessica Minh Anh.

Jessica Minh Anh at Hudson River Park New York

The Hudson River Park is working to improve their ecosystem and habitat restoration projects for native seahorses, crabs, and oysters. The campaign aims to raise awareness of public art and diverse cultures while also educating more individuals, particularly the younger generation, about environmental issues. "We're looking forward to the debut of her J Autumn Fashion Show at Pier 34 and the opportunity it provides for us to expand our own environmental education footprint," said Robert Atterbury, Executive Vice President of Park Relationships & Programs, Hudson River Park Trust.

Jessica Minh Anh at Hudson River Park New York

JMA Team



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