JMA CATWALKS | J SPRING FASHION SHOW 2022 ON COSTA TOSCANA IN PORTOFINO, ITALY

Jessica Minh Anh added Liquefied Natural Gas cruise ship into her iconic Fashion x Sustainability series.

The world’s most innovative fashion show producer, Jessica Minh Anh, transformed the new LNG-powered cruise ship, Costa Toscana, into a sky-high ocean catwalk in Portofino, Italy on 28 February 2022. Against the cinematic backdrop of the Italian Riviera, Jessica’s big come-back show once again redefined runway standards, while delivering a powerful message of sustainability and innovation. The extraordinary production premiered haute couture, ready-to-wear, accessory, and swimwear collections from France, USA, Malaysia, Paraguay, Australia, Senegal, Pakistan, Senegal, and Vietnam. More than a modern fashion statement, J Spring Fashion Show 2022 engendered a global conversation about sustainable travel, and engaged a new generation of creators.

A perfect portrait of modern elegance, Jessica Minh Anh opened the highly anticipated catwalk in a timeless couture red dress with intricate beading and refined craftsmanship by Malaysian powerhouse Emmanuel Haute Couture. The supermodel’s multi-layered fishtail gown was complimented by an impressive seashell inspired hairstyle to complete her unique look. Jessica was followed by a gorgeous model line-up wearing angelic white and pink dresses with stand-out waistline and elongated silhouette. A master at embellished hand work, Emmanuel Haute Couture successfully inserted seduction onto the ocean catwalk. This is the third time the Southeast Asian representative joined JMA productions after Seine River and Hoover Dam fashion phenomena.

Next on the runway was Australian ready-to-wear brand Ngali with “Nginha” collection inspired by tranquility and open spaces.  The stunning artwork of Australian indigenous artist Lindsay Malay was printed on luxurious silks. Traditional quilting techniques were combined with vertical stitches and embroideries to add depth and texture to the overall softness.

Adding glamour and sparkles onto the grand catwalk, the exotic beachwear brand Sauvage from the US premiered a bold collection with vivid colours and architectural one pieces and bikinis.  Inspired by the “year of tiger”, the collection by designer Elizabeth Southwood featured jungle prints, Swarovski crystals, and chic detailing.

Returning to Jessica Minh Anh’s catwalk for the eighth time, Pakistani talent Syeda Amera premiered a gold dominated couture collection called “ORO”. Each extravagant look displayed intricate hand-woven embellishments, experimental cuts, and generous details of metallic beads, jewel stones, crystals, and sequins. Her unique take on femininity and individuality was evident through her exquisite craftsmanship and deconstruction of couture.

South American representative La Paix from Paraguay inserted sophistication to J Spring Fashion Show 2022 with impressive couture pieces. Inspired by nature, architecture, culture, art, and life itself, the collection showcased bold silhouettes, a lot of volume, layers, and theatrical yet elegant patterns.

Californian designer Johana Hernandez of the brand GLAUDI premiered a celebratory collection of love and life post pandemic. The prominent pieces include black satin dresses with soft shimmers, gold gowns with blooming flowers, and classic white bridal looks with a stand-out train.

Closing GLAUDI’s collection, Jessica Minh Anh embodied a fairy-tale goddess in a grand hand-beaded haute couture dress with thousands of crystals. The extravagant statement piece accentuated the supermodel’s tiny waist while creating a dramatic effect of lights, sparkles, and royalty.

Also returning to Jessica Minh Anh’s unique catwalk after the Hoover Dam extravaganza, African designer Kine Dion captivated the audience with an haute couture collection highlighting the diversity and complexity of a modern woman.  Special weaving techniques, architectural motifs, elaborate embroidery, and hand-made pearls were used to create distinctive pieces.

Closing the show with class and supremacy, Vietnamese celebrity designer Hoang Hai premiered an extraordinary haute couture collection inspired by nature. His 'East meets West' lavish designs alongside his passion for great versatility effectively reflected a woman’s personality. White, blue, gold, and red hand-beaded gowns with crystal embellishments inserted a magic spell onto the history-making catwalk.

Saving the best for last, Jessica Minh Anh appeared as a vision in a structured silvery dress made of Swarovski crystals shaped as a swan. The impressive masterpiece, which took more than a thousand hours to make, accentuated Jessica’s classic silhouette and sensuality with a high cut slit and an epic long trail. Captivating and inspiring, the exotic beauty led a stunning model line-up on the sky-high ocean catwalk against the picturesque backdrop of deep blue sea and spectacular skyline.

The outstanding garment collections were accompanied by Parisian hair accessory brand Alexandre de Paris, who has previously collaborated with Jessica Minh Anh in Paris and Venice. The creative pieces, which include flowered hairbands, butterfly and dragonfly hairpins, and jeweled headbands, brought in an ambience of French glamour. 

This was Jessica Minh Anh’s forth collaboration with the Italian cruise company, Costa Crociere, after her mind- blowing sundeck catwalks in Sydney, Dubai, and Hong Kong. On her selection of Costa Toscana for the catwalk venue, Jessica Minh Anh said “This particular moment in history provides an opportunity for a sustainable “restart” of our society. Costa Toscana aligns perfectly with my mission of highlighting sustainability in a visually attractive way. It was an honour to celebrate the resurgence of business and style on the world’s newest LNG- powered cruise ship.” Other sustainable companies who supported the show include DHL Italy, Kevin.Murphy, OnHair Salon, Michela Mele Beauty, and PRIME.

Exclusive VIPs and the media were invited to a one-night luxury stay on board of Costa Toscana alongside the innovative fashion show. “It was a great pleasure to have Jessica Minh Anh on board transforming our new LNG flagship into a phenomenal catwalk. She is a pioneer in marrying fashion with sustainability, just like Costa in offering the most advanced sustainable ships. It was a perfect event to celebrate such an innovative ship like Costa Toscana, which in a few days will leave for her first cruise, starting the full resumption of the Costa fleet in the next summer”, said Mario Zanetti, President of Costa Cruises.

J Spring Fashion Show 2022 was Jessica Minh Anh’s come-back catwalk after the phenomenal success of “Runway on the Runway” at JFK international airport before the pandemic, where the supermodel turned entrepreneur promoted the globally sustainable supply chain. This show combined three of Jessica’s famous catwalk series, namely Fashion x Sustainability, Catwalk-On-Water, and Sky-High, into one mind-blowing extravaganza. Previous editions took place atop the Eiffel Tower, London’s Tower Bridge, Grand Canyon Skywalk, Hoover Dam, Gemasolar Power Plant, and international cruise ships in Dubai, New York, Sydney, and Hong Kong.


J Spring Fashion Show 2022 marked Jessica Minh Anh’s 26th innovative production since her history-making catwalk on England’s iconic London’s Tower Bridge. The catwalk queen has already set her sights on a bigger location: space. One can only expect yet another mind-blowing phenomenon from a girl who revolutionized global runways.

ABOUT JESSICA MINH ANH


Supermodel and entrepreneur Jessica Minh Anh is the producer behind some of the world’s most innovative Fashion x Sustainability projects. She has revolutionized runways with extraordinary visual concepts and powerful messages.


Representing a new wave of creative entrepreneurs, Jessica embedded a positive image of resilience and strength into the new symbol of America, One World Trade Center. She hosted the tower's first ever event six months before its opening, and highlighted a message of culture integration. Jessica's other history-making catwalks include sky-high phenomena on the Eiffel Tower, London’s Tower Bridge, Grand Canyon Skywalk, and Petronas Twin Towers’ Skybridge, as well as her iconic “Catwalk-On-Water” series in Sydney, Dubai, Paris, New York, and Hong Kong.


A sustainability advocate, Jessica famously transformed renewable energy sites including the Hoover Dam and Gemasolar power plant into the world’s newest runways. Her 2020 “Runway on the Runway” successfully promoted the globally sustainable supply chain at JFK airport in New York. Her Fashion x Sustainability series highlights bioGreen technology, upcycling, and other green logistics solutions across the 5 continents.


Jessica Minh Anh appeared alongside Mayor of Paris, Canadian Minister, Japanese astronaut, Australian Olympic champion among other influential figures in the 5-year anniversary campaign of Paris Agreement on Climate Change. A TEDx keynote speaker and a leader of a highly engaged young generation, Jessica’s passion cuts to the heart of the global challenge, making sustainable living a lifestyle choice.

ABOUT COSTA TOSCANA


Costa Toscana is the new flagship of Costa Cruises, departing on her first cruise on March 5, 2022, from Savona, with a week-long itinerary in the Western Mediterranean. She has been designed to be a real travelling “smart city”, where sustainable solutions and circular economy concepts are applied to reduce environmental impact. Thanks to the use of liquefied natural gas - the most advanced technology for emissions reduction currently available in the maritime sector introduced by Costa as the first company in the world on 4 of its new ships - it will be possible to almost eliminate the emission of sulfur oxides (zero emissions) and particulate matter (95-100% reduction) into the atmosphere, while also significantly lowering nitrogen oxide (direct reduction of 85%) and CO2 (up to 20%) emissions.


The entire daily supply of the ship will be met by transforming sea water using desalinators. Energy consumption will be minimized thanks to an intelligent energy efficiency system. In addition, 100% separate waste collection and recycling of materials such as plastic, paper, glass and aluminum will be carried out on board, which will be part of an integrated approach aimed at implementing circular economy projects. Furthermore, with its ships, Costa aims to promote a model of tourism increasingly inclusive, sustainable and close to the needs of local

communities, in line with the principles of its Manifesto for value-driven, sustainable and inclusive tourism”.

Costa Toscana is a tribute to Tuscany, it is the result of an extraordinary creative project, curated by Adam D. Tihany, to enhance and bring to life in a single location the best of this wonderful Italian region, which gives its name to the ship, its decks, and main public areas. In order to create an authentically “Made in Italy” design experience, Costa Toscana's furniture, lighting, fabrics and accessories have been chosen in collaboration with prestigious Italian companies, such as Molteni C, Roda, Flos, Dedar, Rubelli, Kartell, Poltrona Frau and Alessi.


The gastronomic offer onboard is truly incredible, with no less than 21 restaurants and areas dedicated to gastronomy. The new Archipelago restaurant gives guests a unique culinary experience, with menus created by three of the world’s finest chefs: Bruno Barbieri, Hélène Darroze and Ángel León. The driftwood used as decorative elements of the restaurant design has been collected thanks to the Guardians of the Coast the environmental education program for the protection of the Italian coastline promoted by the Costa Crociere Foundation. For every dinner served at Archipelago, Costa Cruises will donate part of the proceeds to the Costa Cruises Foundation to support environmental and social projects.

JMA Team