A MODERN LUXURY JOURNEY THROUGH THE ALPS
JMA AUTUMN FASHION PANORAMA - 14 NOVEMBER 2025

Forget traditional campaigns. JMA, the visionary producer behind iconic fashion phenomena at the Eiffel Tower, Grand Canyon Skywalk, and JFK Airport, presents an immersive experience aboard a world-class train through the Swiss Alps this November.

The JMA Autumn Fashion Panorama transforms exclusive panoramic cabins into a moving stage for a modern luxury odyssey. Set against a cinematic Alpine backdrop, this production celebrates the fusion of design, innovation, and sustainability in the digital age.

By showcasing premium products in an aspirational yet authentic context, this experience transcends conventional campaigns, creating culturally significant impact. It delivers unmatched brand visibility and original, viral-ready content designed to captivate a global audience.

Join us on this extraordinary journey and become part of a legacy defined by excellence, responsibility, and progress.

SWISS ICONIC BACKDROPS

Framed by the majesty of the Swiss Alps, the production creates timeless, commercially powerful visuals that capture each brand’s essence and exquisite details.

A DIVERSE GROUP OF TALENTS

Alongside a curated selection of products, the shoot will feature a diverse cast of models, stylists, photographers, and filmmakers, championing inclusivity.

SUSTAINABILITY IN MOTION

Powered by green energy, this journey embodies sustainable travel. Participating brands align with a forward-looking vision of an enduring future.

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PIONEERING PRODUCER

Led by visionary producer Jessica Minh Anh, this experience builds on 15 years of Fashion x Sustainability milestones and global media impact. From the Eiffel Tower and Tower Bridge to the Grand Canyon, JFK Airport, and beyond, her history-making showcases spotlight innovation and the sustainable supply chain.

VIRAL CONTENT

Breaking away from traditional formats, this production is designed for maximum resonance across press and social media. With innovative storytelling and dynamic transitions, it will generate shareable stories that propel brands into global conversations.

GLOBAL PARTNERS

LANCÔME

“Jessica Minh Anh is a global fashion sensation just like Lancôme being an international makeup brand. It was perfect to partner with Jessica, who continuously reinvents the fashion world by redefining the concept of runway shows.”

MONTBLANC

“We immediately fell in love with Jessica Minh Anh. She has a fantastic personality and we knew she would turn the show into something unique.”

SOFITEL

“Jessica Minh Anh represents a highly-engaged young generation who strive for a better future. We are honored to partner with her, highlighting a combination of fashion, luxury, sustainability, and innovation.”

RACE FOR WATER FOUNDATION

Jessica Minh Anh's message of celebrating innovation and sustainability aligns perfectly with our mission. We were thrilled to have her on board during this breathtaking campaign shoot

HUDSON RIVER PARK TRUST

Jessica Minh Anh has succeeded in combining the message of sustainability with fashion at iconic locations worldwide. She gave us the opportunity to broaden our environmental education footprint, inspiring audiences to engage with both creativity and consciousness.

SONEVA

Jessica Minh Anh’s meaningful message resonates with Soneva’s philosophy. We both combine luxury and sustainability to create unique and memorable experiences.

YUMI KATSURA

“We have showcased both bridal and ready-to-wear collections multiple times at Jessica's iconic productions in Paris and New York over the past decade. She is an expert at producing the world's most innovative catwalks and campaigns, and presenting our designs flawlessly.”

PAUL COSTELLOE

"My collections were presented at Jessica's history-making catwalks in London and Kuala Lumpur. Jessica understands the industry and its high expectations very well. I’m certain she will continue to amaze the world."

CRISTINA SABATINI

“I have followed Jessica’s impressive career for the past decade. Her productions are mind-blowing, something you’ve never seen before. She is a great solution for innovative brands to premiere their products all around the world.”